Droga5 promotes Sydney GM Kezia Quinn
Kezia Quinn
Droga5 ANZ has elevated Sydney GM Kezia Quinn to principal director of Sydney, effective immediately.
Said to underscore the agency’s “continued focus on excellence, innovation, and impact” across creative, customer, and brand experience, her promotion will allow her to push the agency into its next phase.
Quinn has been with the agency, formerly known as The Monkeys, since 2017. She first joined as a group account director, before taking on a business director role in 2020. By 2022, she was named general manager of Sydney.
During her time at the helm, she played a pivotal role in the integration into parent company Accenture Song, and its more recent agency rebrand. Her brand portfolio includes work for NRMA Insurance, Telstra, Qantas, Commonwealth Bank, and O2.
Kezia Quinn
Quinn currently leads the agency’s partnership with NRMA Insurance, a flagship client for Accenture Song. It spans marketing, customer experience, digital, and design.
She said she is “honoured” to have this new opportunity.
“We’re just getting started; there’s an enormous amount of energy and momentum within the agency and I look forward to leading this talented bunch of people in solving new business challenges for our clients,” she said in a release.
Matt Michael, Droga5 ANZ’s CEO, and Accenture Song ANZ’s marketing practice lead, described her as a “phenomenal leader”.
He said: “Her creative drive, strategic vision, and commitment to building great work and great teams have already helped shape who we are today. I am very pleased that she will continue to be at the forefront of our growth and evolution, bringing the best of our strong history into our next phase.”
This comes in the same week as several creative promotions across the ANZ business.
Christie Cooper and James Conner have been elevated to executive creative directors, while associate creative directors Lennie Galloway, Thomas Gledhill, Max Rapley, and Danny Pattison, have been promoted to creative directors.
Droga5 ANZ also recently promoted Kit Lansdell to head of effectiveness, and welcomed M+C Saatchi’s Michael McEwan as its new Melbourne director.
Earlier this year, however, the agency farewelled chief creative Tara Ford, as she is heading overseas to take the helm at the London office. She was succeeded by now co-CCOs Barbara Humphries and Damon Stapleton.
The agency is also losing Kyle Hugall, who will join the ABC next month to lead its in-house agency ABC Made.
It also comes as Droga5, and parent company Accenture Song’s media division, celebrate winning Optus.
Accenture Song’s newly established media arm, led by former Initiative bosses Melissa Fein, Sam Geer, and Chris Colter, will be responsible for Optus’ end-to-end media strategy, planning, and buying. Meanwhile, Droga5 will handle creative.
They will work in the agency village alongside Apparent as Optus’ first-ever specialist B2B creative partner, and production incumbent BRX.
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