Seven announces new buying platform and contextual ad placement service as it promises a ‘content-led growth strategy’
CODE 7, a “seamless buying and real-time reporting” platform, and 7CAP, “Australia’s first Contextual Ad Placement” platform are the two big commercial announcements to be revealed at Seven’s upfronts, as the media business champions a content-led growth strategy and gears up for Tokyo 2020.
The network is planning to reach 21m people with the broadcast of the Olympic and Paralympic games, and 5m on 7Plus, making it the “biggest digital event ever”. Combined with the proposed Prime merger, which is still subject to approvals, Seven is claiming in 2020 it will be the leading premium broadcast video and news network in the country.
Seven is promising huge reach in 2020
Worth noting Code 7 was first promised at the 2016 Seven upfronts…
Artificial intelligence?! Machine Learning?!
What a novel USP…. Shut up and take my budget!!!!
Again your nativity as a broadcaster in Australia shows through. You’ll never compete with the big players likes Google and Facebook, very soon to be Amazon.
Time to remove dead weight from Broadcasters in Australia as you only dig your holes deeper.
“Nativity” as a broadcaster?
Well, aren’t you the suppository of all wisdom.
You must be one of these sub standard leaders in our market. Directly picking on words, focusing on the small stuff
Go you
Come together 2020.
We put a quantum supremacy computer behind every campaign. The Sicamor chip uses time travelling qubits to predict exactly when someone will buy in the future, then go back in time to the present to expose an advertisement and therefore get the attribution.
it works every time, some of the time.
Can I use the Sicamor targeting methodology to go back in time and reimburse me for my wasted years at NewsCorp?
“CODE 7 will provide buyers with an easy and seamless portal to access a guaranteed audience for broadcast and digital, removing the potential of makegoods, and guaranteeing return on investment for advertisers.”
Translation…
“Bugger! We under-delivered on the TV ad. Shovel some more shit on-line ASAP to get the numbers up, so we don’t to give more make-goods”.
… no mention of your existing data partnerships James?
“7CAP follows a partnership between the network and Amazon Web Services, which will use artificial intelligence and machine learning to analyse and code all Seven programming, identifying objects, environments and mood states within the content, giving brands a selection of options to align with. The network claims 7CAP will double ad recall and significantly boost brand awareness.”
“CODE 7 will provide buyers with an easy and seamless portal to access a guaranteed audience for broadcast and digital, removing the potential of makegoods, and guaranteeing return on investment for advertisers”
Spin, spin and more spin….