Seven announces restructure, warns of ‘tough decisions’ to come
Seven has announced a restructure to eliminate duplication and simplify its operating model and leadership structure with a focus on eight key divisions.
The change will “transform the business into a leaner and more agile company” with the introduction of a new chief content officer, a new chief marketing officer and a new chief digital officer put in place, all reporting into CEO James Warburton.
Seven’s new structure (Click to enlarge)
Hi team,
Interesting. Maybe some top down restructure will help or maybe they could get MoJo in:)
Why don’t their sales teams sell across both digital and mags?
Surely there would be a lot of deadwood over in the Pac Mags sector?
Brisbane sales team sell tv, digital and pac (have done for 3 years) so potential to ripple through the rest of the markets
Brissy getting it done!
This is so overdue. Good on you James.
As a CMO dealing with Seven is a nightmare and means we don’t spend – layers, old school and no proactive nature on the commercial side.
FTA business model is a dinosaur now. As all networks have gone to a streaming system where you can watch any show anytime and even live news, so there is no need for expensive transmitters and associated staff inhouse and rentals to TXA. I give it 3 years or less.
Watched free-to-air TV for the first time in years on Saturday, thanks to the Grand Final. The TV was turned down but left on after the game, while we were all chatting. Every so often I looked over to the TV to see what was going on.
Seemed like every 5 minutes there was an ad break for a reality show, only to come back to Border Force which had about 10 minutes of actual content spread over 30.
People don’t watch FTA for a very simple reason – other platforms offer excellent content without ads that can be watched when the viewer wants.