Seven ‘behaving like Donald Trump’ over breakfast TV lawsuit says Today boss
The executive producer of Nine’s breakfast show Today has sent an email to staff accusing Seven of “acting like a narky kid” after it launched legal action over Nine’s claims Today is the ‘number one breakfast show in Australia’.
Calvert: ‘Seven behaving like narky kids’
In the email, obtained by Mumbrella, Mark Calvert praised Nine’s staff for having “the number one breakfast show, based on the industry standard of survey weeks won, in the five big metro markets”.
Seven Network claims its Sunrise show, which has beaten Today on the same metric for the last 12 years, has a higher combined capital city and regional audience, and says the average audience number is too close to call.
Channel Seven’s management need to take a long hard look at themselves. The courts should not have to arbitrate over who won a popularity contest. It’s ridiculous. The vast majority of viewers watch because they like the personalities hosting the show, not because a particular show is number 1 or not. And it will not have a major impact on revenues either, especially if the total audience figures are so close. Grow up Seven. I hope other shareholders hold a similar opinion about this at the next AGM.