Seven manages primetime win with X Factor as leadership spill leads to disjointed night for TV
The Liberal party’s leadership spill led to a disjointed night on all of the main TV networks last night, with different networks dumping shows in different states at varying times to cover the leadership vote live.
While the overnight OzTam results show the timecodes for the originally programmed shows all the networks broke to cover the leadership announcement live from around 9.45pm (AEST).
For the announcement of the results Nine had a dedicated show from 9.45pm to 10.30pm (AEST), Seven ran a ten minute special for the announcement at 9.48pm, and a 20 minute news special from 10.34pm AEST. Ten ran normal programming until 9.44pm then had a news special until 10.56pm replacing normal programming.
The ABC ran special rolling coverage all evening on its main channel, relegating its regular programming to multichannel ABC2. Its ABC News 24 channel managed a strong 6.1 per cent audience share to be the fourth msot-watched channel of the night.
Interesting analysis. Momentum normally is something you’d judge over several nights. Notwithstanding, you say TBL struggled to gain momentum despite its numbers rising whereas the X factor dropped about 20% overnight.
Hi Ryan,
You seem very pro-Ten in your commentary so far – anything to declare?
Cheers,
Alex- editor, Mumbrella
No I don’t work for Ten or related parties if that’s what you’re asking. I want to see 3 strong free to air networks. We see now the negative results of a hyper competitive market. Ten has been subject to a fair lot of negative press over recent years. So it’s only fair that as it recovers the facts are reported correctly.