Amnesty uses 360 degree mobile ads to highlight the dilemmas facing Syrian refugees

Digital agency Longtail has tapped into the gyroscope and accelerometers on smartphones to create a 360 degree mobile campaign for Amnesty International Australia (AIA) giving people a chance to see the dilemmas facing refugees fleeing Syria.

The ‘Human Rights Defender’ campaign, the first work by longtail for AIA, uses the technology to highlight some of the impossible choices facing people fleeing their homelands, urging people to turn their phone to the left or right based on their choices to see the consequences. Banner ads feature 150 different creative assets and begin running today.

The largely programmatic campaign is designed to grow AIA’s active supporter base within Australia and drive donations.