Seven outrates Nine and Ten put together
Seven dominated Monday’s TV ratings, pulling in a bigger overall audience share then rivals Nine and Ten put together.
According to preliminary overnight metro ratings from OzTam, Seven took a storming 30.6% share, driven by My Kitchen Rules and Revenge. Nine’s triple episodes of The Big Bang Theory plus drama Alcatraz took it to an 18.2% share. Ten’s only semi-performer was The Biggest Loser which rated 883,000. The Australian swimming championships averaged just 503,000, although it wasn’t broadcast in Perth. ten averaged a share of 12.2%, just behind ABC1.
It was closer between Nine and Seven at breakfast time, with Sunrise claiming 367,000 and Today 352,000. Ten’s Breakfast took 44,000.
Seven also dominated with MKR and Revenge in the key advertiser demographics of 25-54 and 18-49, However it was a closer run thing. In both those demos, Big Bang Theory ran third and fourth while Biggest Loser was fifth.
Local content rules at 7:30PM
Bring on The Voice & Tricky Business and Apprentice and The Block ~!
crap tv reigns supreme yahoo….cannot wait for more of it..
Seven has a good record of consistent ratings. Ten could do much better if it stopped trying so hard, the formula is not so difficult and the answers to the rating problems are relatively simple.
Actually, its about time that the TV channels had a major rethink. The old road has not ended, television still has a place, it’s just that the order of things is in flux and the methods will have to change. By the way, the stuff learned in business schools and along the traditional road is no longer of any relevance, therefore, the high paid suits in programming are no longer worth their salt. structures are exactly the same, but the road forward has changed; it’s still there, but it leads now to a very different place, a pair of heavily chained gates at the edge of a deep gully, work hard enough to break the chains, and you can plummet into oblivion.
Seven is ahead as we have learned, but it only means that it will reach the gates sooner. Free to air must change forever, the first to change will lead the way out of the dead end.