Seven guilty of 72 breaches of the rules on advertising McDonald’s to children
The Seven Network has been criticised by the Australian Communications and Media Authority for breaching restrictions on advertising to children more than 70 times.
Despite the McDonald’s messaging being in Seven station branding rather than a TVC, ACMA classified this as advertising.
The footage – from the Playland campaign – featured an adult-sized McDonald’s playground, in which McDonald’s characters Grimace and Hamburgler appeared, during children’s viewing times. The breaches occurred in October and November 2010.
The Playland campaign was created by ad agency DDB with media agency OMD behind the media planning. The playground appeared at Customs House at Sydney’s Circular Quay.
What does Seven care, without being fined they will just keep breaching the guide lines.
We were not aware nor did we authorise the use of this footage during C and P times…..what a joke, i’ll say do it i wont write it so I can deny it….shame on you McFat
Oh dear Ronald. How little you understand how advertising works.
The instruction from McDonalds’ to the media agency and the broadcaster to NOT broadcast during C and P times would have been plastered all over everything (especially the booking form), to ensure that they had it in writing as protection.
Keep trolling the blogs.
Sorry, I ate too much food with sugar content to actually have teeth to bare.
Do any kids out there know or care who Grimace and Hamburgler are? its all a bit OTT
Fuck McDonalds
Channel 7. Would people describe them as ethical?
great blog 🙂 thanks for sharing