Seven in talks over 2024 Olympics as network begins Rio review
Seven West Media is in “active discussions” over its options to buy the rights for the 2022 winter and 2024 summer Olympics, as chief revenue officer Kurt Burnette described himself as being “very proud” of the broadcaster’s coverage of the Rio Games.
As the Olympics drew to a close yesterday, Burnette told Mumbrella that talks with Olympic officials had taken place Brazil, and remain on-going.
“It’s fair to say conversations have been taking place while we have been here and there are active discussions going on as we speak,” he said. “We are very happy with the way things have gone and we will continue those conversations and, hopefully, they will come to fruition.”
Hopefully in the wash they take an objective view of the short comings and not just pat each other on the back.
As an overall product that engaged the viewer and kept them informed of what was going on and where it was poor and confusing.
ZUMBO SHOW SUCKS!
Mumbrella, are you being paid by the FM stations to exclusively push their barrow? Every time ratings come out, all you ever mention is the FM stations. This time you’ve even included graphs giving each station’s performance. The Sydney graph supposedly shows smooth.fm at the top but if you included 2GB their line would be way above smooth. Honest and accurate reporting, please.
Hi Trunking Symbols,
We focus on the FM stations primarily as the competition is more fierce while in the AM category there is often very little change to the status quo. If there are dramatic changes we do and would report on them.
In the Sydney graph, you can toggle between AM and FM to see how those stations performed and yes in the AM graph, 2GB is at the top.
Cheers,
Miranda – Mumbrella
I don’t think it’s fair or reasonable to claim victory based on TV viewing figures. The Olympics naturally attracts high viewer numbers so for Channel 7 to say it’s thanks to their coverage is just ill-informed. The figures for video views across social platforms is bound to rise as more people become accustomed to this form of media consumption, and as more become owners of suitable devices.
That “the issues had been largely fixed by the end of the Games” doesn’t seem good enough, really.
Generally, 7’s coverage of the Games was choppy, unpredictable, lacked event-specific expertise and yes, while it is “impossible to please everyone”, it seems far fewer were pleased than would make 7 a shining example of the craft.
With the exception of very few, 7’s presenters are dry and uninspiring and lack effective storytelling capabilities. Give me Channel 9 any day.
As for the “learnings”, mentioned five times in the quotations, well the Winter Olympics are two whole years away. Technology methods of media consumption will vastly change over that period so they’d better get a move on.