Seven to revamp Weekend Sunrise

Seven is revamping its weekend breakfast show, with more focus on real life stories and “viewer engagement” set to feature in a new-look Weekend Sunrise to air next weekend.

All Stars opinion contributers Prue MacSween and Tim Ross, and US-based entertainment reporter Tomm Taylor, are to be scrapped. Hollywood gossip will also go.

Reporting the weather will include a social media element, with the best comments from Facebook and Twitter to be included as part of the segment.

The revamp has been instigated by Adam Boland, recently appointed as the show’s producer.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.