Seven upfront: The death of makegoods and a lot of AFL
This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.
The Seven Network held a star-studded upfront at South by Southwest last night, revealing a number of massive advertising and programming plays for 2024, while also revelling in the glory of their ratings win this year.

looking at all those programs its a wonder 7 has any viewers. looks like their only audience will be AFL and Cricket next year.