Seven West Media’s Beauty crew claims number one online beauty destination
Beauty crew has announced its position as Australia’s number one online beauty destination shortly after celebrating its one year birthday, according to the Nielson Market Intelligence Report.
The announcement:
Thursday 2 February, 2017:
Let’s try and work out the average minute audience – a standard for electronic media worldwide.
15,000 ADUBs. That means the (average) maximum daily audience will be 15,000 but almost certainly be south of that. But let’s be generous and use 15,000 people on the average day.
There are 1,440 minutes in the day.
Let’s be generous and say the average user of the site spends 10 minutes a day on it. That’s 150,000 minutes in total. Over the 1,440 minutes in a day the typical minute when your ad is served will have potentially (if the 10 minutes a day guess is right) 100 people there that get served your ad. Let’s hope it’s viewed!
And to think this is the big kahuna being 50% more than the next best … likely to be around 65 people.
Number one? Pfft. Not even close. While not 100% accurate, I just plugged some numbers into Similarweb.com:
Based purely on traffic volumes for the last three months. here are five random AU online beauty destinations (including this mob)
1. Chemist Warehouse 9.4 million visits
2. Mecca.com.au 3.0 million visits
3. Adore Beauty 801,500 visits
4. Ry.com.au 365,400 visits
5. Beauty Crew 194,100 visits
Not counting social followings, reviews, etc