Seven West storms the east coast while just 20% of The Nightly’s readers live in WA

The Nightly was Seven West Media’s big push east and it appears to be a success, with over half of its 2.84 million unique readers coming from NSW, Canberra, and Victoria.

According to the latest industry-audited IPSOS iris figures, just seven months after launch, The Nightly’s page views jumped 12% to 7.4 million in August, while its unique audience grew by 227,000 in the month, up 8.7% to 2.84 million.

The Nightly is published from Western Australia, by West Australian Newspapers, owned by Seven West Media.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.