Dancing with the Stars drops on return as Target’s Gok Wan branded show gets 335,000 viewers

Network Seven won last night’s ratings battle on the back of the two and half hour season debut of Dancing with the Stars which drew an average metro audience of 1.04m viewers.

The 2014 season return was well down on last year when the show debuted with an audience of 1.331m viewers but its sustained audience over the two and half hours from 7.30pm helped lift Seven to a 23.3 per cent audience share on its main channel.

It also helped lift Target’s branded content show Style the Nation with Gok Wan which aired immediately after the dancing contest. The one-off makeover special attracted 335,000 viewers, according to Oztam, although that figure will have been skewed by DWTS overrunning.