Seven’s Nat Harvey on helping brands navigate the pandemic
A lot of brands have been forced to pivot their message, or deliver a completely different one, as Australians deal with a pandemic. Seven’s network sales director, Nat Harvey, spoke with Mumbrella’s Hannah Blackiston about some of the ways the media business has worked with brands to help them maximise their position during COVID-19 and reach more consumers.
Brands are faced with a tough proposition during COVID-19. For those in the industries under severe pressure, such as travel or hospitality, advertising might not be a feasible option, but other brands need to find the right way to connect with an audience who are stuck in isolation, potentially facing daunting challenges in their lives due to the impact of the pandemic.
Seven’s network sales director Nat Harvey and her team have, like most of Australia, been working from home since lockdown began. Through the use of Microsoft Teams and video chats she says they’re still managing to stay connected to each other and their clients, although jokes that they ‘are getting to the end of their tether and can’t wait to get back to whatever the new normal is’.
But what’s become apparent during this time, Harvey says, is how important media companies and specifically broadcasters, are.
