Shania Twain and Tom Cardy front Uber campaign, via Special

October 27, 2025 10:53

Being an Uber passenger lets you catch up on sleep

Pop-country queen Shania Twain and comedian-musician Tom Cardy feature in a new Uber campaign highlighting the advantages of being a passenger.

Developed with creative agency Special, the ride-sharing company’s “Can’t Do That If You’re Driving” platform rests on a 60-second hero film that places Cardy and Twain inside an Uber. Both talents sing of the advantages of being a passenger, from having time to do makeup to catching up on sleep.

Apart from the main film, the campaign includes 15-second spots highlighting those moments.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.