Share a Coke, BYO Cup Day, Mobile Medic and Pfizer: the tarmy campaign named twice on Promo & Activation Lions shortlist
Share a Coke looks like an early favourite to win a Lion for Australia at Cannes, with the name-on-a-bottle campaign named twice on the Promo & Activation Lions shortlist, adding to its two nominations in the Direct Lions.
Mobile Medic for the Australian Defence Force by Patts Melbourne was also nominated twice – as was BYO Cup Day for 7-Eleven by Leo Burnett Melbourne.
A PR agency also looks like doing well in this category, with One Green Bean’s Pfizer: the tarmy campaign for the drugs giant getting two nominations.
Other Aussie contenders include Euro RSCG Sydney’s attempt to sponsor the White House for Vanish Napisan and Steal Banksy for Art Series Hotels by Naked.
Ogilvy did Share a Coke, not Urban.
Yeah totally agree, was not Urban!
Urban developed the experiential for Share a Coke. It ruled
Ogilvy developed the experiential for Share a Coke. It ruled. Urban just executed it.