Shein found to be in breach of Ad Standards for sexuality rule

March 24, 2022 9:32

Ad Standards has found ecommerce website Shein to be in breach of Section 2.4 of the Australian Association of National Advertisers (AANA) Code of Ethics (the Code): “Advertising shall treat sex, sexuality and nudity with sensitivity to the relevant audience”.

The advertisement in question was an image on Shein’s website which was described as “a woman in a chain link thong bikini photographed from behind. The woman is straddling a chair covered in wool.”

There is an image that matches the above description on Shein’s website, although the exact image that was found to be in breach has been edited since.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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