Shelly Horton to lead Mamamia TV which will launch in quarter one
Former editor-at-large for the Sun Herald’s entertainment section Shelly Horton has been announced as the host and producer of Mamamia TV which is set to launch early this year.
Horton, who was one of the launch presenters on Seven Network’s internet TV play Healthy Me TV, will be responsible for expanding on The Mamamia Women’s Network’s (MWN) BY producing original short form video.
She will create “snackable” TV style content for the web in the form of mini-series covering a variety of topics from news and current affairs to fashion, parenting and entertainment.
When asked on an official launch date MWN editor in chief Jamila Rizvi told Mumbrella: “It will be coming soon, I imagine we’ll probably be launching first quarter this year. We’re still just staffing up Shelly and giving her the scope to build her own team.
Wait, so Shelley will be doing video advertorials? Is that really what people want to watch?
I guess on the plus side, the new layout is quite terrible on the site, so people probably won’t find the ads.
Congratulations Mamamia on securing one of Australia’s most talented, versatile and true journalists. Shelly’s experience and acumen will stand you in good stead as you enter the next dynamic phase of your business plan. Shelly’s strength in authentic story telling is her strength. You must be thrilled to have her on board. We are.