Sheridan announces sustainability initiatives with campaign that creates landscapes out of bed linen

Sheridan has launched a campaign to announce its new sustainability initiatives.

The campaign film, created by TBWA Sydney, utilises the textures of Sheridan linens to imitate different landscapes from sand dunes and mountains, to rivers.

Sheridan has committed to making 100% of its consumer packing reusable or recyclable by 2025. According to the company, over the past 12 months it has saved 100 tonnes of cardboard by removing it from its packaging. The company is also looking to expand its product range to include more sustainable fibres and more responsible production processes.