Sheridan positions itself as the antidote to ‘disposable’ Christmas presents
Bed linen company Sheridan has positioned itself as the antidote to disposable Christmas presents in its most recent campaign.
The one minute TVC featuring the ‘Sheridan Choir’ was created by TBWA Sydney. It will continue for 30 days in store, on front windows and across social and digital.
According to Sheridan, the choir will sing carols with a twist throughout the campaign, “promoting daily gift ideas, inspiration and discounts emulating the fun spirit of Christmas.”
This is one of the freshest retail Christmas campaign approaches I’ve seen. Genuine warmth, highly memorable. Well done to all involved.
Feels like old school Christmas advertising in the best possible way.
A bit tricky to hear what they’re saying, and the shots are pretty average. Clearer diversity would have been nice… is it just me or does it feel a bit too “white peopley”?
4/8 umbrella segments.
I love this ad! Clever retail creative including personalisation and no price messaging. Well done guys for being brave enough to be different
Not much diversity, no. They’re all amazing singers – that said, couldn’t they find some amazing singers who reflect Australia’s diversity, considering it’s an Australian brand?
Lack of diversity was the first thing I noticed. Good ad, very poor effort on diversity.
Agree on diversity. Although nice to see they cast a Down’s Syndrome boy. That’s one thing at least.