Sheridan: trust your skin

Sheridan has launched a campaign that encourages people to “Trust your skin” when selecting sheets.

The campaign, created by Banjo, features people lying between a pair of Sheridan sheets in a state of pleasure.

Sheridan GM Paul Gould said: “Our new advertising campaign will get Australians talking about sheets. The images continue Sheridan’s long tradition for a more risque approach to advertising.”

“Putting your body between a pair of sheets is one of the most sensory experiences your skin can have and we are asking Australians to trust their skin when selecting sheets,” he said.