‘She’s a natural fit’: Ex-AnalogFolk, Hogarth leader joins Ideally

Creative research platform Ideally has nabbed Kim Le Gras as its new strategic client partner, in an effort to deepen its strategic enterprise client relationships.

Le Gras brings over two decades of experiences across the UK and Australia to the role, most recently as managing partner at AnalogFolk Australia – which was acquired by Bastion earlier this year.

Prior to that, she spent two years at Hogarth as client director, leading Suncorp Group, Vodafone, Dyson, and Woolmark. Previously, she held roles at Optus’ bespoke agency, Yes Agency, DDB Group, The Campaign Palace, and J Walter Thompson, amongst others.