Shoppers are savvier than ever, here’s how to reach them
Marketers need to deliver the right message to the right audience – at exactly the right time. Cashrewards’ CMO, Nicole Bardsley*, explains how.
Ever shopped around online for the best deal? Combed through customer reviews before deciding what to buy? Maybe you’ve delayed a purchase until it’s on sale.
Of course you have. Most of us have. Today’s customers – including you and me – are savvier than ever. We have access to more information, more products and more brands than ever. And younger consumers are only getting savvier.
Australian-owned, Cashrewards is the leading cashback platform where members shop online or in store to receive cashback on everyday purchases. Cashrewards provides over 2 million members with cashback offers via its 2000+ brand partners including Apple, Amazon and Booking.com. These offers are funded by brand partners, who work with Cashrewards because of its unique proposition which drives best-in-market returns on their marketing investment.
