Short term vision blocking innovation as consultant warns firms against ‘Kodak moment’

A quarter-by-quarter approach to business is hampering innovation and creativity in Australia with management and staff blaming each other for the problem.

The managing director of brand consultancy Landor, Dominic Walsh, said such a short term strategy is “hard to get out of” as he highlighted bureaucracy as another factor holding back innovation.

He warned companies not to fall into the “Kodak moment” –  who famously went under in barely a year – after suffering from a chronic lack of vision.