Should brands be using emojis in 2024?
In 2024, should brands use emojis? And who makes the rules? Senior writer Ben Ashley and Josie Pereira, writer at brand character studio XXVI, part of branding agency, Principals, answers those very questions.
Design juggernaut Canva just launched a whimsical new brand system, complete with a bespoke new set of emojis designed to add fun and meaning to their customer interactions.
It’s a genius move that lets users adopt emojis for their design work without stepping on any copyright landmines. For those top-end-of-town brands looking to connect with a younger audience, this has re-opened a now decade-long conversation.
In 2024, should brands use emojis? And who makes the rules?
It’s hard to imagine communicating online without emojis. Terrifyingly, the world’s now full of people who have never experienced the internet without them. But they’ve pretty much always been there. 4,000-ish years ago, the Egyptians were writing everything from medical reports to poetry using emojis. I’ve used them, you’ve used them, your mum’s used them (though maybe in her own special way ????? xx).
… two thumbs up