‘Should’ve gone to Specsavers’ goes outdoors in New Zealand
Specsavers, the discount optical retailer, has launched the latest wave of its ‘Should’ve gone to Specsavers’ campaign.
Outdoor activity has begun in New Zealand, playing on the idea that people who need glasses can make unfortunate errors in judgement.
The tagline, which has entered popular culture and vernacular in the years since it was introduced in the UK, which was introduced to Australia and New Zealand in April.
Effective campaign
Love it!
Love a smart piece of outdoor. It’s becoming harder to find these days.
A very tidy campaign. I certainly enjoy the TVC and I’m looking forward to more!
Good Lord. A campaign with a funny, insightful idea, effectively using the media to exploit and convey that idea.
Oh, it’s been imported from the UK…
Thanks for the positive feedback AdGrunt.
However the only part of this campaign that’s been imported from the UK is the global positioning statement: “Should’ve gone to Specsavers” (a positioning that I hope you’ll agree is much too good to rewrite!)
The work featured above has been 100% created and produced by our teams in Australia and New Zealand.
Ben Lilley, CEO, SMART
Ben,
I should’ve been clearer. It wasn’t an attack on your work – it’s truly excellent. The world is littered with good ideas, poorly executed.
It was a dig at the lack of strategic brand vision – lesserly from agencies, but ultimately driven by clients locally.
That means this level of insight and breadth of campaign is rarely seen and even more rarely locally generated and exported.
Your Ashley may have a view on this 😉