Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones?
Brands pulling advertising from 2GB isn’t just about the money. Between at least seven of the boycotting brands, the money they put towards Jones’ 2GB show accounts for less than 1% of their media budget, explain Amanda Spry and Jessica Vredenburg in this crossposting from The Conversation. But the long-term impact for brands’ reputations is significant.
When Alan Jones encouraged Australian Prime Minister Scott Morrison to “shove a sock down” the throat of New Zealand Prime Minister Jacinda Ardern, it was not the first time he launched a broadside and lost advertisers.
This time, 52 advertisers have so far withdrawn from Jones’ 2GB radio programme, buoyed by social media campaigns by activist groups publicising a list of boycotting advertisers as well as naming and shaming those who remain, such as Virgin Australia.
Messing with the wrong person
When asked about Jones’ comment on a television morning news programme, Ardern said she didn’t engage and does not intend to respond because she doesn’t “have an opinion on every single person who says something about me.”
Just wondering if you have credited the creator of the artwork used in this article. https://www.pedestrian.tv/news/scott-marsh-alan-jones-mural/
A good call Tracey.
And if you are not familiar with the link Tracey refers to, I suggest you do have a peek. You will have a ball … and I’m not gagging you.
I am so bored of this. He’s just doing what he is paid to do, and that comes with some risk and plenty of return. Perhaps try to figure out why he has the most popular show on radio in Australia… That would be more interesting. Otherwise, move on like everyone else already has.
Just a bit of analysis AA, don’t read if you’re bored…simples
I can’t imagine what the poor folk at 2GB are going through, there’s something like 70 major brands that have pulled out of Alan Jones’ show now (source: https://www.sleepinggiantsoz.com/show/22/alan-jones-2gb). There’d have to be serious talks now about whether to pull the pin on him.
Yawn. How many more articles can you milk from this nonstory? If companies don’t want to advertise on the top rating show, on the top rating station, then that’s their problem.
I think it’s huge news – here’s a number one rating show that can’t sell ads, and has been deserted by 70+ clients. Where will it go? It’s got to go somewhere; will 2GB sack Jones, or will he resign? Will they keep him on if advertisers stay away? Of course not.
Gutless companies bowing to a noisy minority. This has happened to Jones previously and love him or hate him he’s still going at nearly 80.
I question the validity of all these advertisers pulling out.
I am an Alan Jones listener and there still seems to be just as many adverts on his show as before he made the comments about the New Zealand PM.
Lets look at reality, who would you prefer to advertise with, 2GB breakfast running at over 17%? Or the audience or one of these poor quality FM breakfast shows on Nova, 2day or Triple M that has audiences which are round the 7% mark or less??
Where’s the credit for the artist’s work used??? Scott Marsh @scottiemarsh