Showpony Advertising promote South Australian National Football League with ‘This is football’
The South Australian National Football League has launched a campaign promoting its 2014 season promoting it as the rawest form of the game.
Showpony Advertising created the campaign after undertaking a comprehensive brand review which helped direct the tagline “This Is Football”
The agency’s creative director Parris Mesidis said in a statement: “The SANFL is on the cusp of a new era and our research revealed that people believe the SANFL is footy as it’s meant to be – a professional and tough competition that is completely accessible and affordable for friends and families.
“The campaign tagline, ‘This Is Football’ is a celebration of everything that makes the SANFL unique and entertaining.”
SANFL:
SA = South Australia, yet the competition is restricted to the Adelaide suburbs.
N = National, yet all the teams are based in the same city.
F = Football, yet it is not ‘soccer’ but Aussie Rules.
L = League, yet it is not a league but home and away rounds followed by finals.
I live in Melbourne and love Aussie Rules but I hate the AFL. I long for the good old days of suburban grounds and suburban rivalry, 2:30’s Saturday afternoons, rushing home to watch Footy replay. That’s football to me and always will be. And having been to a couple of SANFL games it reminds of those great days. THIS IS FOOTBALL. Well done Showpony.
Whoa! “This is football”. Can’t imagine the soccer crowd will be very happy about that.
Showpony – loving the agency name.
Hey Aussie, just a reminder to the unassimilated, we’ve been playing football in Australia for over 160 years, long before the soccer crowd minced into town and tried to claim the term football.
Once again ground breaking cretive from an Adelaide agency.
The idea that will make any creative marvel with envy. Or not.
If you want to trace the origins of the games. Football has been around since the 1300’s with a sport resembling the modern game documented around the 1500’s. Aussie Rules didn’t crop up until the very late 1800’s.