SICKDOGWOLFMAN’s SLATHER launches debut spot, with Haven’t You Done Well

SLATHER – the sunscreen brand from creative agency SICKDOGWOLFMAN – has released its debut spot which was made via a collaboration with Aunty Donna’s production company, Haven’t You Done Well.

Playing off SLATHER’s position that “The sun is not your friend”, the 90-second film follows a man named Gary who’s tucked away in the darkness of his home. But upon meeting the sun, Gary is tempted out into the sunlight before receiving severe burns across his face.

It was developed by Will & Sej – a directing duo who joined Haven’t You Done Well in early November 2024; Rodney Lowe from Production Alley for sound, and more.