Significant seven: Biggest launches
Over the next few days, we are publishing highlights from this year’s Mumbrella Annual.
1 KFC’s The Double
The 540-calorie ‘man burger’ took a bold step backwards in the age of fat-free, sugar-free, dairy-free everything. A bun-less bacon, cheese and BBQ sauce sandwich held together by two pieces of fried chicken, KFC’s The Double was a heart attack waiting to happen. But it was a hit, with reports of record sales and down-the-street queues.
2 CumminsRoss
Outspoken adman Sean Cummins teamed up with creative partner Jason Ross to launch CumminsRoss, a Melbourne-based, full-service startup offering media as well as creative. After rapid expansion the agency is up to 34 staff on the back of clients including Fonterra and Chrysler. Expect a Sydney office to launch in 2012.
The Mad Mexican 1kg Burrito challenge was great, excessive, but great – can’t wait to have another go in 2012.
That KFC burger is a health hazard