Sigrid Kirk named chief product officer at Fairfax Metro

Tim Burrowes

June 22, 2012 12:04

A fortnight after leaving News Limited, Sigrid Kirk has been named chief product officer of Fairfax’s Metro Media division.

Kirk spent two years in a similar role at News Limited.

Metro Media CEO Jack Matthews said in a statement:

“We’re delighted to have Sigrid joining us at an historic time for Metro Media’s mastheads and products. Sigrid is exceptionally qualified to drive the change we need right across our product suite.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.