Sigrid Kirk to head News Ltd’s digital product development

A year after News Ltd’s group editorial director declared that he was “very uncomfortable” with his journalists using Twitter, the company has appointed a senior member of staff whose duties will include developing the company’s social media capabilities.

Sigrid Kirk – previously News Digital Media’s group publisher – has been appointed to the newly created role of News Ltd’s chief product officer – digital. Her move has also seen Gloria Poulakis move across from carsguide.com.au into Kirk’s old role.

According to the announcement:

“In this newly created role, Ms Kirk will lead the development of all new digital products and applications by the company, working closely with the company’s divisional management and individual mastheads. Ms Kirk will also be responsible for developing search, social media and video capabilities for News Limited’s online network.”