‘Superhero’ Builders Academy ad falls foul of ASB over unsafe work practices
A TV ad for Simonds Homes’ Builders Academy has fallen foul of the ad watchdog for depicting unsafe work practices such as using a nail gun as though it were an actual gun, despite the company claiming the protagonist was representing a “superhero”
Complaints against the ad, which introduced Bob, a builder who can do anything because he trained at the Builders Academy, argued the actions in the ad were unsafe and glamourised unsafe workplace behaviour.
One complainant wrote: “All of the actions depicted in the advertising are seriously dangerous. Anyone on a building site who did even one of these things would be immediately excluded from site for their own and everyone else’s safety.
