Simplicity is a CMO’s most valuable skill says Suncorp’s Pip Marlow
The smartest capability a chief marketing officer can provide to executives and board members is simplicity, Suncorp’s CEO of strategic innovation, Pip Marlow told a forum in Sydney this morning.
Speaking at ReThinkTV’s second forum, Marlow said it was important chief marketing officers simplified what they were telling executives and board members, and that they learn how to speak about return on investment.
Today’s panel (L-R): ThinkTV’s Dom White, Suncorp’s Pip Marlow, Iselect’s Scott Wilson, and Lion’s Matt Tapper.
“Simple communication is the primary enabler for great board communication, it sets aspiration and inspiration across your team, and its wonderful for briefing partners to make great advertising content.”
Simple isn’t it?