Simplot media pitch down to three agencies
The media pitch for major food company Simplot’s $11.9m media account is down to three agencies, Mumbrella can reveal.
It is understood that after a series of chemistry sessions with most of the major agencies in Melbourne, last week, the company has invited incumbent Dentsu Aegis, along with PHD and Initiative through to the next round of the pitch.
Last week Mumbrella revealed that the company behind major brands such as Edgell, Birdseye, Lean Cuisine and Leggo’s had called the media pitch following the closure of its media agency Huckleberry.
Simplot was originally held by Mitchells but was shifted to Huckleberry during the shuffling of the deck that occurred within the group between 2012-13, ahead of the departure of Harold Mitchell, as Carat became the largest agency within the group.
