Simplot puts $11.9m media account in play after closure of Dentsu Aegis’s Huckleberry

August 3, 2015 12:56

Major foods company Simplot has put its $11.9m media account in play following the recent decision to close full service Dentsu Aegis agency Huckleberry, Mumbrella can reveal

The agency today declined to comment on anything to do with the account but it is expected that it will line up to defend the media account, which includes major brands such as Edgell, Birdseye, Lean Cuisine and Leggo’s, with a raft of Melbourne media agencies thought to be looking to challenge for the work.

“Simplot Australia has confirmed that it is currently reviewing its media agency options, following the recent decision by Dentsu to close it Huckleberry office,” said a spokeswoman for Simplot.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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