Singapore Airlines and Singapore Tourism target Australian tourists with online game

Singapore Airlines and the Singapore Tourism Board are hoping to attract more Australians to its ‘Singapore Stopover Holiday’ package through an interactive game highlighting its deals.

Created by United Yeah, the new campaign aims to inform Australians of the packages, which include deals on hotels and tourist sites for those stopping over in Singapore, as well as offering the chance for users to win a stopover package for themselves.

The campaign – which is found on the Singapore Stopover Holiday website – showcases different tourist attractions, hotels and airport hotel transfers, before leading users to a game where they have to match a visual image with facts about Singapore learnt on the website.

The user who completes the game in the shortest amount of time can win a trip for two to Singapore for three nights.