Singapore Tourism rolls out interactive out-of-home campaign

March 7, 2019 4:27

The Singapore Tourism Board have launched interactive digital screens in Sydney and Melbourne as part of its Passion Made Possible campaign.

Created with oOh!media, the screens give commuters the opportunity to find interesting places around Singapore’s neighbourhoods.

Singapore Tourism Board’s area director for Oceania, Stephanie Yong, said the aim of the campaign was to present Singapore as an exciting destination with a focus on 25-49 year old working adults.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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