F.Y.I.

Site Tour and Roy Morgan collaborate on a new automated trading platform

September 1, 2015 4:13

Site Tour and Roy Morgan Research have developed a partnership deal that lets advertisers book OOH campaigns while being privy to market research and audience data .

Screen Shot 2015-09-01 at 2.30.33 PM

The Announcement:

Site Tour, the automated trading platform for out-of-home (OOH), together with Roy Morgan Research, the industry standard for planning media buying, today announced a new partnership that will enable advertisers to plan, select and book OOH campaigns using the best audience data available in Australia. Campaigns can now be booked faster and more efficiently than ever before.

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Topics
Michael Scruby oOh Roy Morgan Research Site Tour software
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