Size isn’t everything, so stop faking the big leagues and embrace being small
Pure Public Relations founder Phoebe Netto calls out agencies who try to disguise their small size via inflated team photos and fake office spaces – when it comes to doing great work, she argues that size doesn’t matter.
As we head into a second year filled with pandemic headlines and headaches, the COVID-19 virus is not the only thing that has mutated. Agencies across Australia are suffering from a new strain of disingenuous self-promotion that’s threatening to send potential clients running for the hills: trying to sound bigger than they really are.
Since when did buying a domain name become ‘opening your doors’? When did it become acceptable to use interns as a bulking agent in the office team photo, when they’re most likely still banned from the weekly team WIP? Then there are the WeWork desks pretending to be bonafide offices, the exaggerated self-appointed titles, the staged social media photos that are symptomatic of the magpie effect, and the confusing ‘client work’ pages that are really just filled with jobs completed while at a previous employer.
