Skinny Cow releases cinema ad

A new campaign for ice cream cookie brand Skinny Cow has launched across Val Morgan’s cinema network.

Produced by Brandfit Productions, the ad is accompanied by in-cinema sampling, arranged by Zenith Optimedia.

The sampling has gone ahead of Snow White and the Huntsman screenings.

Extending to Val Morgan’s retail arm, Val Morgan Retail Media Network, a digital execution will run across 1,000 screens in over 250 locations across Australia.

Diane Laskowski, Skinny Cow brand manager said: “The sampling activity, Val Morgan digital retail network appearances and cinema ad have all been cleverly integrated into a broader media campaign. This is the first time the Skinny Cow brand has been in the cinema environment and we’re really excited to be involved with Val Morgan”.