Skippy turns his back on Captain Risky in Budget Direct’s new campaign
Budget Direct’s Captain Risky is left hanging upside down in a tree while an unhelpful kangaroo looks on, in the newest addition to the brand’s ‘Get More’ campaign,
Opening with a man staring at his smashed car while he seamlessly opens the Budget Direct claims app, the Skippy-inspired ad from 303MullenLowe was created to highlight the brand’s accident insurance phone claims service.
The voiceover then reminds viewers, “Not everyone’s a Budget Direct customer”, showing Captain Risky dangling in a tree wrapped up in his parachute, as his ruined plane billows smoke nearby.
ZZZzzzzzz… sorry I fell asleep watching.
Pretty funny. Thanks