Skydive Australia encourages dads to get to work on their bucket list this Father’s Day

Skydive Australia has used Father’s Day to target dads who want to start completing their bucket list.

The campaign, which originally launched for Mother’s Day, focuses on the feeling sky divers get after landing rather than when they are free-falling.

“I could be different as a result of this experience” is the philosophy the campaign is based on.

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