Sling & Stone appointed by US footwear brand to support Australian launch

July 3, 2024 2:16

Sustainable US-based footwear brand Rothy’s has appointed Sling & Stone as its Australian PR agency to help support its launch into the local market.

The agency has been tasked with leading a multi-channel comms activation and driving mass awareness at launch.

The brand uses 3D knitting processes with threads made from recycled plastic to make its footwear. Having launched in 2016 in the US, it is now looking to enter the Australian market.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.