Sling & Stone doubles down on startups, nabs ICON Agency talent to lead efforts

October 31, 2024 9:00

Sling & Stone has bolstered its Australian leadership team, nabbing talent from ICON Agency to lead the agency’s work with startups and scale-ups.

Joining as associate director, Stefanie Safahi will use her expertise to build on Sling & Stone’s 14-year experience working with tech companies and startups.

She joins after over a year at ICON Agency where she worked with Salesforce, Airwallex, Brandon Capital, and Schneider Electric, with experience at Folklore Ventures, The P.R. Group, and H+K Strategies also under her belt.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.