SLSA launches interactive outdoor campaign to encourage donations at bus stops

January 25, 2017 9:41

Surf Life Saving Australia (SLSA) has launched is latest “Be a Lifesaver” campaign, featuring an interactive game display and Tap and Go donation facilities.

In partnership with JCDecaux the interactive touchscreen panel encourages passersby to play a game, tapping the swimmers as they light up and then tapping their card for a $1.99 donation. The game times the player and calculates their current score – leaving the highest score on the board.

The whack-a-mole inspired game encourages users to ‘save’ as many swimmers with their hands up as possible, within a 30-second time limit.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.