The smell of fear: How marketing junk food is changing
Ex-adlander Jonathan Pangu considers how, despite the bravado and anti-hipster rhetoric from the fast food players, there’s a real sense of fear in the air.
Change is in the air.
Like when someone eats a Whopper on the train home, you can really smell it.
Drip. Drip. Drip. The shocking facts around obesity globally. We don’t just read about it now, we see it in the people around us.
Note the healthy looking actor in the HJs TVC – if they want to keep it real they should have a fat slob as the actor instead. Healthy eating isn’t just for hipsters. Agree they smack of desperation and shame on them.
One thing mystifies me; why do so many Mumbrella contributors / commentators have to resort to the F-bomb (and more occasionally) to try and make a point about something – anything?
Unnecessary, uncalled for and somewhat uncouth in most vases.
an effective cross-promotion of Jonathan’s other business interest, leveraging his adland credibility to gain publication here
it’s not cynical and manipulative when it’s for a good cause, is it?
will somebody please think of the children!
Hello Sven,
Yes I’m particularly tuned in to this subject because of my food project Death to Nuggets. Rather than being cynical, it gives me a perspective on what’s happening that is potentially interesting to others, that’s why Mumbrella published the piece.
If you look into Death to Nuggets some more you will see it’s entirely about kids and improving their relationship with good food.
Cheers, Jonathan.