SMH in copyright blunder over tweeted duck pic

The Sydney Morning Herald has apologised after being caught out using an image from social media without permission and claiming it was a reader’s photograph.

Trey Ratcliff, who runs the blog Stuckincustoms.com, wrote a blog post accusing the newspaper of breaching the Creative Commons licence on his site by using a photo of Florentijn Hofman’s Sydney Festival installation “Rubber Duck” and presenting the image as having been voluntarily submitted.

Image used with the permission of Trey Ratcliff.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.