SMI: Ten lifts its revenue share to 24% as agency spend closes financial year at $7.1bn

July 15, 2016 5:13

Network Ten has finished the financial year by lifting its share of media agency spend from 21.6% to 24%, despite the wider television market, along with newspapers and magazines, reporting declines in revenue for the period.

Rivals Seven and Nine both lost revenue share to Ten with Seven reporting a 38.5% (down 1.1%) and Nine a 37.5% share (down 1.3%) although all of these figures have been adjusted and are different to the 2015 reported figures due to the withdrawal of IPG Mediabrands from the metric in April.

SMI TV revenue FY
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According to Standard Media Index, media agency spend for the 2015-16 financial year finished at record $7.1bn. That adjusted spend of the major media agencies is up $233m on last year, a rise of 3.4%.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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